Till recently most webmasters paid scant attention to their SERPs in MSN Live Search and Yahoo and was focusing primarily on Google. That is all set to change with Yahoo joining forces with Microsoft to improve their search algorithms. Not to be left behind, Google is launching its quicker and upgraded version of Google Caffeine. This makes it vital for small business owners to make sure that their web pages rank highly in both Google and Yahoo. But, will the same SEO tools and techniques that you use for Google be successful for Yahoo? Let’s see.

1. Content: This one is unbeatable. All search engines are trying hard to offer relevant results for its users, and if you have the right content, you are on the right path for a fantastic page rank.
2. Links: Google penalizes too many outgoing links from your page, so if you were concentrating on Google, you may have avoided them. But, the new Yahoo likes them – at least for now, provided it is to relevant sites. Back links too should be relevant, so it is not just the number but where the links come from that matter. With real time search being the mantra today, try to get your links in social media sites and news sites.
3. Avoid black hat SEO: The age of black hat SEO techniques are long over. Avoid these and concentrate instead on creative ways to present your content to your audience. A professional marketer can help you gain the maximum mileage from your existing content without trying to fool the search engine by using link spamming and hidden text.
4. Get Professional Help: The internet has an overload of information, on any given topic. With search engines being smarter by the day, SEO is no longer simple. Hire professionals for your SEO efforts. They keep track of the latest changes in search engine algorithms and a excellent one would modify their strategies around link building services to be effective in the changed landscape. Before you hand over SEO of your website, discuss with them about the tools and techniques they are going to use – they will have access to a whole array of tools and methods that you may not even be aware of.
5. Be Involved: Even if you hire external help, don’t forget that it is your site that is being optimized. So be involved in the process. Give them sites which you reckon are leaders in your business area. Talk to them about forums where your customers are most active. Their link building services should focus on these sites.

Instead of offering to pay for just link building services by the number of links made, get yourselves a full package that involves optimizing your site’s design, verifying for HTML errors and broken links, creative use of keywords and even social media marketing. It will be well worth the money being spent.

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