Google can tell us everything and such is our confidence that it has become an essential part of our life. Unlike its contemporaries, Google has a unique page ranking system. Google search results are dependent on the page rank as well as numerous other parameters. Although the algorithm has undergone scores of modifications, the basic foundation remains the same.

A search engine has to reinvent itself in order to dominate in the market. Google is of no exception and moreover, it is evident from the constant changes happening in its algorithm. Google may consider even the speed at which the page loads to rank the sites. After all, the user convenience matters the most!

Now that we have touched the terabyte speed, it is quite honest for us to expect websites to load at the click of the mouse. An unwarranted delay in delay in the loading of pages is more than sufficient to irk the searcher, and a site with more graphic elements contributes to the impediment still further. Anything that repels the user will have a negative impact on the site, needless to say. Apart from professional link building services for SEO, it is time for us to reckon about load speed also.

Keeping up with its legacy, it is no wonder that Google is considering page load factor in its ranking algorithm. In 2008, Google announced that the load speed factor will be considered for Google Adwords ads. The major catalyst in pressing the “Back” button is slow load speed. So we can expect Google to go with website load speed factor for normal web searches too in the near future.

The “Page Speed” open source add-on for Firefox and firebug evaluates the webpage and suggests ways to optimize the speed. It is a very excellent way for us to ascertain that our page does not take a lot of time to load on the web.

Google recommends some proactive best practices for us to feel safe than sorry in the near future where load speed has a pretty high chance of being included in Google ranking factor. It recommends having most data on cache, to avoid the network round-trip time for trivial accesses that increase the network overhead. To reduce the request time of the client, Google recommends cutting down on the cookie size. The layout of the page can also contribute to the load speed. It has been found that removing unused CSS elements can go a long way in increasing the load speed. We can confidently consider load speed in addition to professional link building services for SEO.

Speculations cannot be ignored because, with the current level of competition for web space, any delay will cost us a lot more than what we reckon. It is better to be proactive and plot our web pages considering the load time because, chances are bright that load speed will become a Google ranking factor in the near future, in addition to professional link building services.